THE MAN BEHIND PEN NAME
Adam Bornstein is a New York Times bestselling author and the founder of Pen Name and Born Fitness, a company that specializes in personalized online fitness and diet coaching. Bornstein is an award-winning fitness and nutrition writer and editor, and has been named "one of the most influential people in health." He is the author of 7 books (including 3 fitness best sellers), is a columnist for Muscle & Fitness and Men’s Fitness, and a fitness advisor for Arnold Schwarzenegger’s website. His work has been featured everywhere from The New York Times and Fast Company, to ESPN the Magazine and GQ.
Bornstein is also the founder of Born Fitness Consulting, which offers editorial, marketing, and branding services to health and fitness companies and entrepreneurs. He was previously the editorial director for LIVESTRONG.COM and before that fitness editor for Men's Health, and teaches a social media course at the University of Florida. He has appeared on Good Morning America, E! News, ABC, and NBC. For more information visit bornfitness.com