Pen Name Consulting

Adam Bornstein


Adam Bornstein is a New York Times bestselling author and the founder of Pen Name Consulting, a full-service growth agency that creates written, audio, and video content, builds online platforms, provides social and email marketing, and helps scale businesses. Clients include Microsoft, Equinox, Dollar Shave Club, Beachbody, and individuals such as LeBron James, Arnold Schwarzenegger, and Tim Ferriss. 

Bornstein is also the founder of Born Fitness, a digital platform that provides clarity in the world of health, and offers personalized online fitness and diet coaching. Bornstein is an award-winning fitness and nutrition writer and editor, and has been named "one of the most influential people in health." He is the author of 7 books (including 3 fitness best sellers), was a columnist for Muscle & Fitness and Men’s Fitness, and a fitness advisor for Arnold Schwarzenegger. Previously, Bornstein was fitness editor of Men’s Health magazine, and the editorial director of LIVESTRONG.COM. His work has been featured everywhere from The New York Times and Fast Company, to ESPN the Magazine and GQ