"You don't understand what it takes to be a successful personal trainer."
The words hurt every time they leave my mouth because it feels wrong. The person on the other end of the line is smart, talented, and understands the human body much better than I do. And has trained many more clients in his gym than I ever will. And yet, I need to deliver the message again.
It doesn't matter who is on the other end of the line; I've watched too many trainers struggle for every reason outside of training anatomy. The problem is a need for business physiology 101. Those vital organs that realistically separate the successes from the failures. In this line of work, it's not all about training X's and O's. It's the P&L, CAC, and definitely the LTV.
If you're a trainer, your first step (after you become educated and are ready to help people) isn't to shell out training answers. Before that, you must ask a series of questions to put you in a position to succeed. Here's how you can instantly grow some business muscle and flex your way to a more successful career.