Pen Name Consulting


Posts in Monetization
How to Prevent Business Failure

About one-third of my business focuses on consulting with clients who are trying to either develop new business plans, become more effective at monetization, or desperately seeking a more efficient way to run their business and experience success.

The first two problems are always unique: different individuals and business model lead to unique challenges in creating something new in the marketplace that can be successful. This is a matter of reinventing the wheel, but more importantly, making the wheel better, cheaper, or smarter than what currently exists.

The third problem—the one of efficiency—has always interested me. I recently had the pleasure of working with a client—let’s call him Adam—who had seemingly lost his way with his business.

Read More
How We Increased Our Coaching Signups By Over 300%


It's a vital part of any business if you want your customers to not only trust you, but also buy from you on a consistent basis. There are many ways to achieve this:

  • Social Proof
  • Certifications
  • Money Back Guarantees
  • And so on...

Like many things in life, the poison is in the dose. And there is a point where too much of a good thing can become bad.

Recently, we discovered that being too transparent can actually hurt your business.

Read More