THE VICE PRESIDENT
A.K.A. "THE GENERAL"
Jordan Bornstein is a former IT Consultant at Deloitte, Jordan decided that he wanted to take a different career path -- one that provided him the ability to help people of all different backgrounds. He joined Born Fitness in 2014 and since then has helped grow that company to be a leader in the health and fitness industry.
Jordan is also a key component of Pen Name, which offers editorial, marketing, and branding services to health and fitness companies and entrepreneurs. He received his business and IT expertise at the LEEDS School of Business at the University of Colorado. His speciality is in conversion optimization and web analytics.