Arnold Schwarzenegger
The goal
Arnold asked us to develop the strategy, create the content, and build the entire ecosystem.
The journey
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April 2022
The vision: create a mission-based brand to reach millions, simplify health, and help people stress less and act more.
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June 2022
The Pump begins design and development.
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August 2022
Arnold’s Pump Club begins design and development.
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January 2023
The first Arnold’s Pump Club newsletter launches and more than 50k people sign up in 24 hours.
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April 2023
The Pump goes live and is the biggest launch in RevenueCat’s history, with over $1 million in sales.
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January 2024
The Pump App achieves 20k success stories and more than 1 billion pounds lifted by the community.
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June 2024
The Arnold’s Pump Club Podcast reaches 5 million downloads.
The outcome
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850k
Subscribers on Arnold's Pump Club
With a 52 percent open rate
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30k
Active Users in The Pump
And the largest RevenueCat launch ever
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8 Million+
Podcast Downloads
Top 10 Fitness Podcast in the world
"Some people talk to get attention. Others perform so well that you can't help but notice them. If you want to stand out rather than blend in, the Pen Name team is in a class of their own."
