Pen Name Consulting is a full-service creative agency that grows personal brands and scales disruptive businesses.

Ladder

The goal

Create the most trusted and clean supplement company, backed by LeBron James, Arnold Schwarzenegger, Cindy Crawford, and Lindsey Vonn.

The journey

  • September 2016

    Arnold and LeBron’s team ask us to formulate supplements, build a business structure, & formulate a go-to-market plan.

  • November 2018

    Ladder launches with a three products.

  • June 2020

    Ladder experiences 200 percent growth year over year.

  • December 2020

    Ladder is acquired by Beachbody.

The outcome

  • Acquired

    By Beachbody

    Acquired in 2 years

  • 25k

    Daily Users

    Ladder was loved and used internationally.

  • 60 Pro Teams

    Used Ladder For Their Athletes

    Teams were in the NFL, NBA, and NHL

“You won’t find many people who are more knowledgeable and effective with their mission, focus, and getting the job done.”

Lindsey Vonn

Olympic Gold Medalist