Tim Ferriss
The goal
Create the strategy, execute, grow, and monetize Tim Ferriss’s brand.
The journey
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May 2014
Started Working Together
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July 2014
Start working on The Tim Ferriss Show
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April 2015
Launch the Tim Ferriss Experiment
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December 2015
Podcast is rated Apple and Product Hunt’s Podcast of The Year
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December 2016
The Tim Ferriss Show is rated #1 Business Apple Podcast in the world
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December 2016
Launch Tools of Titans (NYT Bestseller)
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November 2017
Launch Tribe of Mentors (NYT Bestseller)
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December 2017
Reach 500M downloads on the podcast
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January 2018
1M email subscribers
The outcome
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1 Million
Readers
5-Bullet Friday grew to 1M readers and became one of the most popular newsletters in the world.
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#1
Business Apple Podcast
The Tim Ferriss Show reached Top-10 on Apple Podcasts, #1 Business Apple Podcast, and 3X Annual “Best of iTunes.”
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#1
New York Times Bestseller
We ran the book launches for two #1 New York Times Bestsellers -- Tools of Titans (was #1 for 7 straight weeks) and Tribe of Mentors.
“The Pen Name team functioned like the CMO of my business to help with everything from the podcast to the blog and special projects.”
Tim Ferriss
Entrepreneur, Author, Investor