It's a vital part of any business if you want your customers to not only trust you, but also buy from you on a consistent basis. There are many ways to achieve this:
- Social Proof
- Money Back Guarantees
- And so on...
Like many things in life, the poison is in the dose. And there is a point where too much of a good thing can become bad.
Recently, we discovered that being too transparent can actually hurt your business.