Pen Name Consulting


Posts in Website Optimization
How We Increased Our Coaching Signups By Over 300%


It's a vital part of any business if you want your customers to not only trust you, but also buy from you on a consistent basis. There are many ways to achieve this:

  • Social Proof
  • Certifications
  • Money Back Guarantees
  • And so on...

Like many things in life, the poison is in the dose. And there is a point where too much of a good thing can become bad.

Recently, we discovered that being too transparent can actually hurt your business.

Read More