The biggest waste of time is a waste of time.
I found myself saying those words out loud as I read this article by Tony Gentilcore.
Understand that while this article is going to disagree strongly with how Tony handled this situation, he is actually a friend and someone that I respect more than most in the industry.
In fact, when I was editor the fitness editor at Men’s Health magazine (before I even knew Tony), it was my goal to make him a contributor because I knew his coaching would improve the quality of the content.
He’s smart, has great advice, and can help people.
And the fact that he possesses those qualities is why his approach towards his haters failed. You see, what he wrote about served none of the attributes above.
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