I was not born an entrepreneur. Between the ages of 21 and 25 I changed jobs 6 times. Yes, six.
And at the end of that journey, I found myself digressing from a prestigious job (one of the youngest faculty members at the University of Colorado) to one I wasn’t personally proud of—managing a GNC [insert joke here].
I’ve never invented anything, and my business started because I was unwilling to endorse a corporate editorial direction that I felt cheapened the health and fitness business.
Call it a higher moral calling, but I thought people deserved more (and better) when it came to health and fitness information, as well as diet plans.
So I started my own business, made mistakes, fought legal battles, and learned a lot along the way.
In the process, I’ve now helped five different 7-figure businesses, been a part of multiple million dollar launches, and even been a consultant to a billion-dollar corporation.
But my most important lesson occurred when I first opened the doors of Born Fitness. Before there was consulting, awards or acknowledgments, I created the foundation of my business.
I wrote it on a white board. Took a picture of it. And saved it as a memory.
Don’t treat people like clients. Treat your clients like people.
It’s the one piece of advice I’d share with any entrepreneur.
That one line is the heartbeat of my business, from coaching to consulting.
That’s not to say this is easy to create and establish, especially when you start to scale. It’s also not to say I haven’t failed at my own primary goal. I have let down clients and admitted as much.
But at the end of the day, everything I do comes back to that principle, and it’s something that every employee at Born Fitness must adhere to and remember.
Treat your clients like people and they will take care of your business. Not the other way around.
Start there, and your business will always be one step ahead of the game.