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I was not born an entrepreneur. Between the ages of 21 and 25 I changed jobs 6 times. Yes, six.

And at the end of that journey, I found myself digressing from a prestigious job (one of the youngest faculty members at the University of Colorado) to one I wasn’t personally proud of—managing a GNC [insert joke here].

I’ve never invented anything, and my business started because I was unwilling to endorse a corporate editorial direction that I felt cheapened the health and fitness business.

Call it a higher moral calling, but I thought people deserved more (and better) when it came to health and fitness information, as well as diet plans.

So I started my own business, made mistakes, fought legal battles, and learned a lot along the way.