[Ear muff warning]
“What the fuck Facebook?”
Step inside Born Fitness headquarters and it’s a phrase you were likely to hear just a few months ago. I assume we’re not the only ones who uttered those words after Facebook implemented yet another News Feed sorting algorithm.
For those not familiar, Facebook has drastically reduced a business’ organic reach per fan. The reasoning behind this is Facebook has grown to over 1 billion global users. The number of friends and page likes are higher than ever. As a result the noise has become almost deafening and Facebook is now determining what content you see and what you don’t.
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