Is a Podcast a Bad Idea?

Is a Podcast a Bad Idea?

I'm 57 minutes deep into an hour-long consulting call when the question I’ve been waiting for is finally asked:

“So I’ve been thinking about the podcast again. And while I want to do it, I just talked to a [a big name in the podcast game], and he says I shouldn’t do one. The field is too big.

Is doing a podcast a bad idea?”

I was waiting for the question because the podcast was something we had discussed repeatedly, but my client had yet to take action.

Today was "A Day." As in action. But in order to help her remove her hesitancy, I had to make something very clear.

I paused for a moment, and said 5 words that ended up making all the difference.

You’re asking the wrong question.