Pen Name Consulting


The 5 Biggest Facebook Advertising Mistakes

The news it out: Facebook ads are killing it.

And odds are, if you're running a business you've probably tested out the ads or at least played around with tools. (Note: if not, now would be a good time to start.) 

While there is no shortage of suggestions of what you should do, the reality of social media is that the rules are still being written

So while it's hard to say with certain what will work in almost any situation, it's very easy to say what will not get the job done. 

Success leaves clues. Failures leave scars. 

But it's those scars that build character, and if you allow them to heal correctly will make you stronger. And that's exactly the case with Facebook ads. Only in this case, we've done the suffering for you.

In this post you'll learn 5 rules that apply specifically for the health and fitness industry to keep your ads account in “good standing” with Facebook.

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Personal Trainer Business Plan

"You don't understand what it takes to be a successful personal trainer."

The words hurt every time they leave my mouth because it feels wrong. The person on the other end of the line is smart, talented, and understands the human body much better than I do. And has trained many more clients in his gym than I ever will. And yet, I need to deliver the message again.

It doesn't matter who is on the other end of the line; I've watched too many trainers struggle for every reason outside of training anatomy. The problem is a need for business physiology 101. Those vital organs that realistically separate the successes from the failures. In this line of work, it's not all about training X's and O's. It's the P&L, CAC, and definitely the LTV.

If you're a trainer, your first step (after you become educated and are ready to help people) isn't to shell out training answers. Before that, you must ask  a series of questions to put you in a position to succeed. Here's how you can instantly grow some business muscle and flex your way to a more successful career.

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How To Create A Facebook Call-To-Action Button

Facebook now allows its users to have a call-to-action (CTA) on the main header image of your Facebook page. 

While a seemingly small benefit, it opens the doors to an entirely new level of communication and connection. From gaining email addresses to downloading your app, Facebook just took a page from online marketing to leverage it's platform in a way that makes it even more valuable to your business.

The kicker? It’s completely free and you should make sure you have it setup as soon as possible. 

Facebook is providing real estate above the fold that helps benefit your business. 

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Become Your Own Boss

Much like birth, death, or catching a fly ball—starting your own business only happens once in life. But unlike those other scenarios, you can be bad at building your own company—really bad.

In fact, according to researchers at the University of Tennessee, about 50 percent of all businesses fail, and 25 percent close their doors by the end of year 1. 

Which means you want to make sure you minimize your mistakes in order to increase your likelihood of success, so that you end up on the positive side of that statistic.

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