Want To Grow A Business? Follow This One Rule
I was not born an entrepreneur. Between the ages of 21 and 25 I changed jobs 6 times. Yes, six.
And at the end of that journey, I found myself digressing from a prestigious job (one of the youngest faculty members at the University of Colorado) to one I wasn’t personally proud of—managing a GNC [insert joke here].
I’ve never invented anything, and my business started because I was unwilling to endorse a corporate editorial direction that I felt cheapened the health and fitness business.
Call it a higher moral calling, but I thought people deserved more (and better) when it came to health and fitness information, as well as diet plans.
So I started my own business, made mistakes, fought legal battles, and learned a lot along the way.
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The Reason You Must Fail
The fear of failure is the world’s most destructive illusion.
Not so much in the idea that fear isn’t real—it certainly is—but we oftentimes use its existence as a reason for our inaction and indecision, and ultimately our inability to try something new or succeed against all odds.
Before questioning the logic, ask yourself:
Is failure (or fear of it) what prevents you from doing what you want—whether it’s getting in shape, getting our life in order, or just getting busy—or are you just making excuses?
I work with people that have varying goals. Some of them are overweight individuals looking for a reason to hope. Others are the fittest people in the world scratching for that extra edge.
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A Quick Lesson On Writing Headlines
You’re killing your traffic and you don’t even realize it.
You have great content. You know your stuff. And yet, no one is clicking on your articles or the average time on site is about 8 seconds…or about 300 seconds shorter than it should be for your content.
The problem: Your headlines suck.
The problem with writing good copy is that most people overthink the process. The most common headline mistakes are:
- Trying to make the copy sound cute
- Inserting puns
- Writing something that sounds smart
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