How to Handle Haters
The biggest waste of time is a waste of time.
I found myself saying those words out loud as I read this article by Tony Gentilcore.
Understand that while this article is going to disagree strongly with how Tony handled this situation, he is actually a friend and someone that I respect more than most in the industry.
In fact, when I was editor the fitness editor at Men’s Health magazine (before I even knew Tony), it was my goal to make him a contributor because I knew his coaching would improve the quality of the content.
He’s smart, has great advice, and can help people.
And the fact that he possesses those qualities is why his approach towards his haters failed. You see, what he wrote about served none of the attributes above.
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How We Increased Our Coaching Signups By Over 300%
Transparency.
It's a vital part of any business if you want your customers to not only trust you, but also buy from you on a consistent basis. There are many ways to achieve this:
- Social Proof
- Certifications
- Money Back Guarantees
- And so on...
Like many things in life, the poison is in the dose. And there is a point where too much of a good thing can become bad.
Recently, we discovered that being too transparent can actually hurt your business.
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Why Now?
Today marks the launch of a business that has been in existence for 5 years. If you're confused, then reading on will be worth your time.
When I entered into fitness nearly 15 years ago, I wasn’t really sure where my interest in becoming better would take me, but certainly running my own business was never a thought.
Then when I became fitness editor for Men’s Health and later Editorial Director for LIVESTRONG.COM, the thought was always that I would lead some of the largest media brands in the world.
Now? It’s clear that those were only steps on the path to where I’ve been spending the last 5 years.
The culmination is the launch of bornfitnessconsulting.com.
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The First Rule of Social Media: There are No Rules
There is no science of social media. This is what happens when you are working with a relatively new field, with changing technologies, new platforms, and different functionality added every few months.
We have tools that we know work.
There are methods that anecdotally produce results.
And there are case studies of what can lead to a disaster.
But most importantly, we have very few absolutes.
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