Pen Name Consulting


Their Challenge: Digital facelift for stale brands. Beachbody wanted to focus on growing their Beachbody LIVE experience, a digital expansion of their DVD product series.

Our Work: Built and executed a strategy to create new content on the Beachbody LIVE site, strengthen the brand story and UX, expanded the audience, and increase bottom line revenue through social campaigns and new email marketing funnels.

The Result: We tripled the Beachbody LIVE traffic to more than 1.2 MUV, led a website redesign, managed the launch of a new product for PiYO, which generated 12X increase in digital revenue compared to their previous launch, and built an infrastructure for a new team to manage the revamped business.

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