Pen Name Consulting

Furthermore by Equinox

Their Challenge: Digital rebrand and new content and SEO strategy. Equinox was rebranding their content site (previously Q by Equinox) into Furthermore, complete with a website relaunch and content refresh.

Our Work: We were brought in to build the infrastructure around Furthermore. This included their website UI/UX, email list, SEO, and overall voice and branding for their content.

The Result: Furthermore by Equinox established itself as a reputable, go-to source for quality health and fitness information in the eyes of Google and it’s users.

-Today the Furthermore subdomain is indexed for 41,023 keywords for desktop searches and 3,819 keywords on mobile.

-More than 2,500 of those desktop results are on SERP1 (short for “search engine results page #1,” or the first page of Google results, which draws ~90% of all clicks). About 1,500 of mobile results are SERP1.

-700 desktop results and 434 mobile results rank in the Top 3.

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